“You have to have a strong title. It’s got to say something.”
Jim Capaldi, English Songwriter

“We want a story that starts out with an earthquake and works its way up to a climax.”
Samuel Goldwyn, American Movie Mogul

“A thousand names are toss’d into the crowd;
Some whisper’d softly, and some twang’d aloud.”
William Cowper, English Poet

“I think a title is like a magnet. It begins to draw these scraps of experience or conversation or memory to it. Eventually, it collects a book.”
Louise Erdrich, American Author

“I collect names for characters. Names are valuable; they can be your first source of insight into a character.”
Spike Lee, American Director

“Language is a reflection of culture. It’s a flash of the human spirit.”
Wade Davis, Canadian Anthropologist

“I really do think it’s important to sit with a text for as long as you can afford to, reading and talking and doing what I call ‘naming things,’ which is just explaining what happens in every scene.”
Mike Nichols, American Director

“Kipling would swallow his own ear for a title like that!”
Johnny Depp (as J. M. Barrie), American Actor, in Finding Neverland


Title Creation
Televsion series Titles, Album Titles, Book Titles, Film Titles, Movie Titles, Play Titles, Song Titles, Stage Show Titles, Television Show Titles, Video Game Titles
Culture Creation and Recreation
Cultural Artifacts, Myths, Mythologies, Rituals, Traditions
Language Creation and Recreation
Accents, Character Names, Constructed Languages, Dialects, Idioms, Invented Languages, Language Effects, Language Families, Language Registers, Personal Names, Place Names, Reconstructed Languages, Translation
Comparative Linguistics, Grammar, Phonetics, Phonology, Morphology, Pragmatics, Syntax, Translation
Dialect Coaching
Pre-Production Dialect Coaching, On Set Dialect Coaching, On Location Dialect Coaching
Story Research
Anthropological Research, Archaeological Research, Cultural Research, Historical Research, Mythological Research
Line Creation
Brand Lines, Copy Lines, Dialogue, Liner Notes, Story Lines, Tag Lines, Theme Lines, Through Lines
Audience Research
Ethnography, Focus Groups, Qualitative Research, Quantitative Research, Mixed-Methods Research, Videograohy
Name Creation
Cable Channel Names, Movie Studio Names, Publishing House Names, Television Channel Names, Theme Park Names, Video Game Studio Names


We Believe In Stories
And we’d like to play a small but meaningful part in the success of yours. Working out of our offices in Los Angeles or on location, we provide the local and international entertainment industry with a set of very unique services:
We’re Your Title Consultants
Your project’s title is its most potent symbol. As your title consultants, we’ll create the magnetic, audience-attracting title your album, book, movie, play, song, stage show, TV show, video game, or other work of art deserves.
We’re Your Language Creation Consultants
Your core audiences have come to expect the degree of linguistic verisimiltude found in such films as Avatar, The Lord of the Rings, and The New World. As your linguistic consultants, we’ll devise a completely new language or revive an ancient one for your epic, fantasy, period piece, or science fiction project. As your language effects designers, we’ll supply you with the whatever character names, place names, accents, dialects, idioms, and dialogue your story demands.
We’re Your Dialect Coaches
It’s one thing to design a character-defining accent, idiom, dialect, or language; it’s another to carry it off. As your dialect coaches, we’ll provide your talent with a complete set of pre-production and/or on-set dialect, idiom, and/or language coaching services.
We’re Your Culture Creation Consultants
Every character needs a context. As your cultural anthropologists, we’ll help you design the rich mixture of artefacts, icons, rituals, stories, symbols, and traditions every culture runs on.
We’re Your Story Consultants
Writing and research go hand in hand. As your story consultants, we’ll conduct whatever anthropological, archaeological, cultural, historical, linguistic, and/or mythological research your story demands.
We’re Your Copy Writers
There’s nothing quite like one great line to stir the imagination. As your copy writers, we’ll craft the ideal copy line for your album, attraction, book, game, movie, stage show, or TV show.
We’re Your Name Consultants
In the words of Susan Brind Morrow, “a name is a mirror to capture the soul of a thing.” As your name consultants, we’ll develop the richly evocative, truly meaningful brand name your cable channel, game studio, movie studio, production company, themed attraction, or theme park deserves.
We’re Your Audience Researchers
You may be so invested in your project that it’s hard to see it as your audiences will. As your audience research team, we’ll test the drawing power of any element of your production or promotional campaign (including your title, tag line, trailer, talent, edit, or ending, using the latest science-based qualitative, quantitative, and/or mixed-methods techniques.
Who Are We?
We’re the specialized book, game, movie, music, television, theater, and themed entertainment practice of cultural branding agency Scarcliff Salvador, the shared little secret of meaningful brands worldwide.
We Love A Great Story
What’s yours?

CVS And Salma Hayek Introduce Nuance Salma Hayek

Exclusive Beauty Collection Launches at CVS/pharmacy Locations Nationwide

CVS/pharmacy, the nation’s leading retail pharmacy, today announced the introduction of the exclusive beauty collection, Nuance Salma Hayek. Co-developed by actress Salma Hayek and CVS/pharmacy, Nuance Salma Hayek is a full beauty line offering high-quality products designed to enhance every woman’s individual beauty, at a price that she can afford. The comprehensive collection of more than 100 products within four categories – skincare, cosmetics, haircare and body – is available only at CVS/pharmacy locations nationwide and on cvs.com/nuancesalmahayek.

The first complete beauty line developed by an actress in partnership with a national retailer, Nuance Salma Hayek was inspired by Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies. An embodiment of her rich family heritage, the products in the Nuance Salma Hayek line represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations. Each product in the line was inspired by Hayek’s own beauty rituals as well as her extensive global travels. Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time. Hayek rigorously tested every product in the line, partnering with formulators to ensure the highest standards and results.

“I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother,” said Hayek. “My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what.”

“CVS/pharmacy’s leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers,” said Mike Bloom, Executive Vice President of Merchandising and Supply Chain for CVS/pharmacy. “Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers.”

Premium, yet approachable, the Nuance Salma Hayek line combines exotic, natural ingredients and ancient beauty secrets with science to create efficacious products that enhance the nuances that define every woman’s individual beauty. Prices range between $2.99 and $19.99, and the line includes:

  • Nuance Salma Hayek Skincare: Nuance Salma Hayek Skincare products are specially formulated with natural fruit extracts and essential oils to address multiple skincare concerns like aging, loss of hydration, and uneven tone and texture.
  • Nuance Salma Hayek Cosmetics: Nuance Salma Hayek Cosmetics include a full line of products for face, eyes and lips in a palette of stunning shades. Advanced technology and fine ingredients create beautiful, endless, customized looks.
  • Nuance Salma Hayek Haircare: Nuance Salma Hayek Haircare products address the needs of all hair types with formulations for fine hair, dry hair and chemically treated hair. The line includes treatments that nourish, style and help protect for all-day, healthy-looking hair.
  • Nuance Salma Hayek Body: Nuance Salma Hayek Body treatments combine nourishing botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.

For more information on Nuance Salma Hayek and to purchase the products, please visit cvs.com/nuancesalmahayek. To hear more about the inspiration behind the line and additional information directly from Salma, please visit facebook.com/cvsbeautyclub.

About Salma Hayek

A prolific actress who has gained worldwide recognition and success, Salma Hayek has proven herself, in addition to acting, as a producer, director and activist. Known for such works as “Frida,” “Desperado,” “Grown Ups,” and “Ugly Betty,” Hayek has received nominations for an Academy Award, Golden Globe, SAG, BAFTA and she won an Emmy. She is currently filming Oliver Stone’s “Savages,” and will be heard on November 4th lending her voice in Dreamworks Animation “Puss in Boots.” Hayek is dedicated to her social activism in the areas of maternal health, the environment and domestic violence.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America’s leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

Themed Entertainment Branding: Vodvil Gets Ready To Open

A new entertainment club Vodvil will be occupying the shuttered Russian restaurant Versai on 351 North Fairfax Avenue. The brainchild of Josh Saltman, a media lawyer with 13 years in the business, Vodvil will offer food, drinks, karaoke, and most importantly, old-school games. “The design of Vodvil—in concept, décor, layout, food, fun—is crafted to answer this aching need for the return of organized social interaction in a sophisticated night-out experience,” says Saltman in his press release. Sounds good to me.


Video Game Branding: Disney Acquires Playdom

It’s official: The Walt Disney Co. Tuesday announced that it has agreed to acquire Playdom Inc. for $563.2 million, concluding days of speculation that it was in talks with the maker of games for online social networks.

In acquiring Playdom, Disney gains both expertise in developing games for social networks such as Facebook and MySpace, as well as new titles to add to its video game business, including Social City, Sorority Life and Bola.

Los Angeles Times

Sports Team Naming: Philippine Basketball Association Team Names

Philippine Basketball Association Team Names

  • Air21 Express
  • Alaska Aces
  • Alaska Milkmen
  • Barako Energy Coffee Masters
  • Barangay Ginebra Kings
  • Coca-Cola Tigers
  • Derby Ace Llamados
  • Pop Cola Panthers
  • Presto Ice Cream
  • Rain or Shine Elasto Painters
  • San Miguel Beermen
  • Shell Turbo Chargers
  • Sta. Lucia Relators
  • Talk ‘N Text Tropang Texters
  • Tanduay Rhum Masters
  • Toyota Super Corollas
  • Toyota Tamaraws

Character Naming: The Original Names Of 7 Famous TV Characters

My two favorites:

When Garry Marshall was first assembling the show that eventually became Happy Days, he envisioned the local hoodlum as a tall Italian guy named Marsciarelli whose nickname would be ‘Mash.’

Norman Lear purchased the American rights to the hit British sitcom Till Death Do Us Part in 1968 and wrote a pilot script called And Justice for All. The lead character’s name was Archie Justice.

Mental Floss

TV Series Language Creation | Land Of The Lost

The late Victoria Fromkin may have been to the first linguist to create a language for a television show:

Bowing to what he termed “teacher pressure,” Taritero took the new-language angle a step farther, promoting Pakuni as a potential educational tool. “I decided to commissino a language that would be fun Saturday morning, but then might translate into learning Spanish the following week.” He took this challenge to UCLA, where he was referred to Victoria Fromkin, Ph.D., the head of the university’s department of linguistics. “The idea of creating a language that could be learned by children was an exciting challenge,” remembered Dr. Fromkin, “Not just the old ‘Me Tarzan, You Jane’ sort of thing.”

Pop Apostle

We believe in stories.