Video Game Branding | Disney Acquires Playdom

It’s official: The Walt Disney Co. Tuesday announced that it has agreed to acquire Playdom Inc. for $563.2 million, concluding days of speculation that it was in talks with the maker of games for online social networks.

In acquiring Playdom, Disney gains both expertise in developing games for social networks such as Facebook and MySpace, as well as new titles to add to its video game business, including Social City, Sorority Life and Bola.

Los Angeles Times

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