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Category Archives: Movie Marketing Consultant
Movie Marketing | Live Free Or Die Hard
The New York Times has a strong story on the marketing strategy behind the impending release of Live Free or Die Hard, the fourth installment in the long-running Die Hard series, starring Bruce Willis: Tom Rothman, a co-chairman of Fox, said … Continue reading
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Movie Marketing | Buyer Beware
Mediabistro.com contributor Susan Self pulls back the curtain to reveal the secrets to promoting a really bad DVD. Her first trick of the trade? Revise history! Since DVD’s are an incredibly lucrative product, the studios will buy up cheaply-priced, understandably forgotten films from … Continue reading
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