Category Archives: Theme Park Brand Consultant

Theme Park Branding | Sum Of All Thrills

Posted on October 14, 2009 by Brent

Disney reimagines the roller coaster: Epcot on Wednesday opened a new attraction called “Sum of All Thrills,” which lets kids use computer tablets to design a virtual roller coaster, bobsled track or plane ride. After inputting their designs, kids climb … Continue reading →

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Theme Park Branding | Halloween Haunts

Posted on October 14, 2009 by Brent

Universal Studios challenges Knott’s Berry Farm for Halloween dominance: For decades, Knott’s Berry Farm’s Halloween Haunt has reigned supreme as Southern California’s ultimate theme park for Halloween frights. The Buena Park amusement park started the after-hours tradition more than 30 … Continue reading →

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Theme Park Branding | The New And Improved California Adventure

Posted on February 10, 2008 by Brent

New York Times: Now, Disney is embarking on a $1.1 billion, five-year effort to get California Adventure on track. The blueprints call for ripping out ho-hum rides and adding elaborate new ones, rebuilding the park’s entrance — a hodgepodge of … Continue reading →

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Theme Park Branding | Rock And Roll Theme Park

Posted on January 31, 2008 by Brent

A Phoenix-based investment team said today it wants to build a 240-acre rock ‘n’ roll theme park in Pinal County intended to rival Orlando’s Disney World complex and the Busch Gardens amusement parks across the country. The $800 million project, … Continue reading →

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