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Category Archives: Uncategorized
Sports Team Naming | Philippine Basketball Association Team Names
Philippine Basketball Association Team Names Air21 Express Alaska Aces Alaska Milkmen Barako Energy Coffee Masters Barangay Ginebra Kings Coca-Cola Tigers Derby Ace Llamados Pop Cola Panthers Presto Ice Cream Rain or Shine Elasto Painters San Miguel Beermen Shell Turbo Chargers … Continue reading
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Entertainment Branding | Hindu Myth A Fount Of Superheroes
A number of haloed Hindu gods and goddesses have debuted in the frenetic world of animation over the past five years. Their appearance marks a shift from a decades-long period in which Indian children grew up almost exclusively on American … Continue reading
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Entertainment Branding | The Beauty Of Enchanted
Like many couples, my wife and I have a deal; we take turns picking which movie we’re going to see next. I usually look for an action-adventure; she typically chooses a romantic comedy. As luck would have it, it was … Continue reading
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Movie Language Consulting | Hollywood Linguist
You might think Blair Rudes has one of the few fail-safe careers in Hollywood. He trains directors and actors in lost, or dying, languages. Having worked on the sets of both The New World and the forthcoming The Ruins, he’s … Continue reading
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Video Game Branding | Gaming Tournaments Reach The Next Level
The argument probably began in the 1980s, when frequenters of gaming arcades discovered that it could be more fun to vanquish each other than computer-controlled characters. Now gaming was competitive, had it become a sport? Ever since, there have been … Continue reading
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Video Game Branding | Crash Bandicoot Gets His Mojo Back
It’s official — ”jacking” is the next big thing for games. A common skill in the Grand Theft Auto series, it has now become a key addition to the Crash Bandicoot series with Crash of the Titans. This latest platformer … Continue reading
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Theme Park Branding | Harry Potter And The Matter Of Britain
If, like me, you’re both a theme park and a Harry Potter fan, you’ve already heard that Universal Orlando, in a major coup, has won the right to recreate the Harry Potter experience. Debuting in 2009, “The Wizarding World of … Continue reading
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Video Game Branding | Crash Of The Titans Announced
READING, ENGLAND (18, May 2007) Sierra Entertainment, a division of Vivendi Games, today announced the upcoming return of everyone’s favorite iconoclastic videogame hero, Crash Bandicoot, in Crash of the Titans – the latest installment of the best-selling Crash Bandicoot videogame … Continue reading
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Video Game Branding | Interactive Storytelling
A snippet from Will Wright’s keynote at South by Southwest Interactive: Stories are really based on lot of properties. Language, imagination, but most important for me is empathy, the ability to put ourselves in the shoes of someone else on screen. … Continue reading
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Theme Park Branding | Discovery Kingdom
Now that the dust settled, I’d like to add my own thoughts to the recent debate over the rebranding of Six Flags Marine World. I have to confess I’ve only been there once (long ago), and I frankly can’t remember much … Continue reading
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