Category Archives: Video Game Brand Consultant

Video Game Branding | Disney Acquires Playdom

It’s official: The Walt Disney Co. Tuesday announced that it has agreed to acquire Playdom Inc. for $563.2 million, concluding days of speculation that it was in talks with the maker of games for online social networks. In acquiring Playdom, … Continue reading

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Video Game Branding | Mind Over Mutant Announced

Sierra Entertainment today announced that Radical Entertainment is developing Crash Bandicoot: Mind over Mutant, a new installment of the Crash Bandicoot video game franchise scheduled for release this October on Wii, Xbox 360, PSP, DS and PS2. In Crash Bandicoot: … Continue reading

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Video Game Branding | Pure Announced

“We expect Pure to set a new standard for off-road racing that delivers adrenaline-inducing vertical experiences with spectacular aerial tricks and intense wheel-to-wheel racing,” said Craig Relyea, senior VP of global marketing at Disney Interactive Studios. “Pure will appeal to … Continue reading

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Video Game Branding | Crash Bandicoot Gets His Mojo Back

It’s official — ”jacking” is the next big thing for games. A common skill in the Grand Theft Auto series, it has now become a key addition to the Crash Bandicoot series with Crash of the Titans. This latest platformer … Continue reading

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