CVS/pharmacy, the nation’s leading retail pharmacy, today announced the introduction of the exclusive beauty collection, Nuance Salma Hayek. Co-developed by actress Salma Hayek and CVS/pharmacy, Nuance Salma Hayek is a full beauty line offering high-quality products designed to enhance every woman’s individual beauty, at a price that she can afford. The comprehensive collection of more than 100 products within four categories – skincare, cosmetics, haircare and body – is available only at CVS/pharmacy locations nationwide and on cvs.com/nuancesalmahayek.

The first complete beauty line developed by an actress in partnership with a national retailer, Nuance Salma Hayek was inspired by Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies. An embodiment of her rich family heritage, the products in the Nuance Salma Hayek line represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations. Each product in the line was inspired by Hayek’s own beauty rituals as well as her extensive global travels. Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time. Hayek rigorously tested every product in the line, partnering with formulators to ensure the highest standards and results.

“I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother,” said Hayek. “My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what.”

“CVS/pharmacy’s leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers,” said Mike Bloom, Executive Vice President of Merchandising and Supply Chain for CVS/pharmacy. “Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers.”

Premium, yet approachable, the Nuance Salma Hayek line combines exotic, natural ingredients and ancient beauty secrets with science to create efficacious products that enhance the nuances that define every woman’s individual beauty. Prices range between $2.99 and $19.99, and the line includes:

• Nuance Salma Hayek Skincare: Nuance Salma Hayek Skincare products are specially formulated with natural fruit extracts and essential oils to address multiple skincare concerns like aging, loss of hydration, and uneven tone and texture.
• Nuance Salma Hayek Cosmetics: Nuance Salma Hayek Cosmetics include a full line of products for face, eyes and lips in a palette of stunning shades. Advanced technology and fine ingredients create beautiful, endless, customized looks.
• Nuance Salma Hayek Haircare: Nuance Salma Hayek Haircare products address the needs of all hair types with formulations for fine hair, dry hair and chemically treated hair. The line includes treatments that nourish, style and help protect for all-day, healthy-looking hair.
• Nuance Salma Hayek Body: Nuance Salma Hayek Body treatments combine nourishing botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.

For more information on Nuance Salma Hayek and to purchase the products, please visit cvs.com/nuancesalmahayek. To hear more about the inspiration behind the line and additional information directly from Salma, please visit facebook.com/cvsbeautyclub.

About Salma Hayek

A prolific actress who has gained worldwide recognition and success, Salma Hayek has proven herself, in addition to acting, as a producer, director and activist. Known for such works as “Frida,” “Desperado,” “Grown Ups,” and “Ugly Betty,” Hayek has received nominations for an Academy Award, Golden Globe, SAG, BAFTA and she won an Emmy. She is currently filming Oliver Stone’s “Savages,” and will be heard on November 4th lending her voice in Dreamworks Animation “Puss in Boots.” Hayek is dedicated to her social activism in the areas of maternal health, the environment and domestic violence.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America’s leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

S: short (the fewer words in the title the better)

M: memorable (something that stands out or has an element of drama)

A: accurate (correctly representing your proposition)

R: repeatable (sounds good when spoken out loud)

T: tonally appropriate (in accordance with the genre of the project)

Good In A Room

A new entertainment club Vodvil will be occupying the shuttered Russian restaurant Versai on 351 North Fairfax Avenue. The brainchild of Josh Saltman, a media lawyer with 13 years in the business, Vodvil will offer food, drinks, karaoke, and most importantly, old-school games. “The design of Vodvil—in concept, décor, layout, food, fun—is crafted to answer this aching need for the return of organized social interaction in a sophisticated night-out experience,” says Saltman in his press release. Sounds good to me.

Mondette

It’s official: The Walt Disney Co. Tuesday announced that it has agreed to acquire Playdom Inc. for $563.2 million, concluding days of speculation that it was in talks with the maker of games for online social networks.

In acquiring Playdom, Disney gains both expertise in developing games for social networks such as Facebook and MySpace, as well as new titles to add to its video game business, including Social City, Sorority Life and Bola.

Los Angeles Times

• Air21 Express
• Alaska Aces
• Alaska Milkmen
• Barako Energy Coffee Masters
• Barangay Ginebra Kings
• Coca-Cola Tigers
• Derby Ace Llamados
• Pop Cola Panthers
• Presto Ice Cream
• Rain or Shine Elasto Painters
• San Miguel Beermen
• Shell Turbo Chargers
• Sta. Lucia Relators
• Talk ‘N Text Tropang Texters
• Tanduay Rhum Masters
• Toyota Super Corollas
• Toyota Tamaraws

When Garry Marshall was first assembling the show that eventually became Happy Days, he envisioned the local hoodlum as a tall Italian guy named Marsciarelli whose nickname would be ‘Mash.’

Norman Lear purchased the American rights to the hit British sitcom Till Death Do Us Part in 1968 and wrote a pilot script called And Justice for All. The lead character’s name was Archie Justice.

Mental Floss

Bowing to what he termed “teacher pressure,” Taritero took the new-language angle a step farther, promoting Pakuni as a potential educational tool. “I decided to commissino a language that would be fun Saturday morning, but then might translate into learning Spanish the following week.” He took this challenge to UCLA, where he was referred to Victoria Fromkin, Ph.D., the head of the university’s department of linguistics. “The idea of creating a language that could be learned by children was an exciting challenge,” remembered Dr. Fromkin, “Not just the old ‘Me Tarzan, You Jane’ sort of thing.”

Pop Apostle

Frommer, a linguistics specialist, was brought in by “Avatar” writer-director James Cameron to create an entire functioning language for the tribe of 10-foot-tall blue aliens who inhabit Pandora, the setting for the film’s conflict. Frommer tackled the project with glee — “How often do you get an opportunity like this?” — but the actors who had bend their tongues around the invented vocabulary and syntax were slightly less charmed by the experience.

Los Angeles Times

Epcot on Wednesday opened a new attraction called “Sum of All Thrills,” which lets kids use computer tablets to design a virtual roller coaster, bobsled track or plane ride. After inputting their designs, kids climb into a robotic carriage that uses virtual-reality technology to help them experience the ride they’ve created.

CNN

For decades, Knott’s Berry Farm’s Halloween Haunt has reigned supreme as Southern California’s ultimate theme park for Halloween frights. The Buena Park amusement park started the after-hours tradition more than 30 years ago and is credited with inventing the Halloween mazes duplicated by theme parks nationwide.

But this year, officials at Universal Studios Hollywood say they are extending that park’s Halloween Horror Nights and relying heavily on its movie connections to knock Knott’s from its monster perch.

“At the end of the day, we hope to provide the best scare,” said Xiomara Wiley, senior vice president of marketing and sales at Universal Studios Hollywood.

Los Angeles Times